Advertising Campaign Sparks Insurance Complaints

Lund Report:

Last year, Moda Health Plan had the highest number of complaints among the major health insurers, while Regence BlueCross BlueShield followed closely behind.By: Diane Lund-MuzikantComplaints work! Just ask the Oregon Insurance Division, which has seen its complaint numbers spiral by 34 percent after launching an advertising campaign in May.

Better yet – those advertising dollars aren’t coming out of taxpayer pockets. Aug 19 2014

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