Launched! The Oregon Progressives Ad Network

blueoregon admin

Here at BlueOregon, we're excited to announce the launch of the Oregon Progressives Ad Network.

In short, it's a dozen blogs (and growing!) that are focused on Oregon progressive politics and issues. Collectively, these blogs have quite a range of styles, attitudes, and core issues; and each blog has earned its own unique audience.

The ad network will make it easier for campaigns and causes to reach our large, diverse, and progressive audience. A one-week ad buy across the entire network, costs only $172, and will be seen over 65,000 times. (Of course, there are bulk discounts -- two weeks is just $265, a savings of over 20%, and will be seen over 130,000 times. A full-month ad buy saves you 45%.)

Today, the first network-wide ad was purchased - by the US Senate campaign of Hillary Clinton. She'll be in Portland on January 27, and her team has recognized the simple economics of Blog Ads. If their two-week ad (seen 130,000+ times) generates just six more $50 tickets, they'll break even. Not a bad deal. (Click on the ad at left if you want the details.)

Of course, we wouldn't be a good network partner if we didn't share links to the rest of the blogs. Here they are:

The Oregon Progressive Ad Network
Also Also
Blog for Oregon
BlueOregon
Gay Rights Watch
New Frames
Oregon Media Insiders
Portland Architecture
Portland Metroblogging
Preemptive Karma
Progressive Trail
Ridenbaugh Press
Utterly Boring

Now back to your regularly scheduled programming.

  • BOHICA (unverified)
    (Show?)

    If the people of New York want her as their Senator, let them finance her run. I get junk mail from her all the time because I donated to someone, sometime in 2004. She probably has more $$$ than god in her war chest anyway and is just salting more away for 2008. Her war vote is a show stopper for me. A Senator, fine. President, no way.

  • askquestions1st (unverified)
    (Show?)

    Kari - She of the DLC is a "progressive"? At least Blue Oregon is starting to crack jokes.

      Here at BlueOregon, we're excited to announce the launch of the Oregon Progressives 
      Ad Network
    
      The ad network will make it easier for campaigns and causes to reach our large, 
      diverse, and progressive audience.
    
      <i>Today, the first network-wide ad was purchased - by the US Senate campaign of 
      Hillary Clinton.</i>
    
  • (Show?)

    Her staffers/volunteers have burned up so much money making scores of useless phone calls to my house, they'll need a good turnout just to defray those costs.

    She still didn't get a dime from us, so the rest of you be sure to get down to the Hillary Dog and Pony Show.

    The electeds pretty much have to show up, for internal political reasons, so no foul there.

    <hr/>

    As for the ad network, I think it's a great idea and may be another small but positive mutation in progressive evolution.

    If you can get exposure for your worthy lefty cause, what's not to like? Network, network, network.

  • (Show?)

    AQ1 - I'm not interested in debating the meaning of "progressive". From our "About BlueOregon" page:

    What do mean, "progressive"? Well, ideology is always in the eye of the beholder. Contributors to BlueOregon will likely disagree with each other a lot. That said, we generally believe in the power of people to organize themselves for the improvement of society, through government and other institutions.

    I'm certain Hillary qualifies.

    In general, I'm uninterested in navel-gazing and fist-fights between the folks on our side of the aisle. I much prefer doing battle with conservatives.

  • (Show?)

    And besides, it's not the "Hillary Clinton Ad Network". It's the "Oregon Progressives Ad Network."

    I'll just point out that her ad purchase means she's reaching out to progressive activists in our corner of the blogosphere. This is a good thing, right?

  • (Show?)

    Well, leaving aside the issue of commerce (I'm right in reading this as business, yeah?), wherein purity tests have no place, I question the notion of a purity test in the first place. My own personal blog Low on the Hog gets neglible traffic and so I wouldn't waste anyone's time trying to convince them to advertise on it. But, if I did take ads and a progressive Republican wanted to advertise there, I'd say bring it on. In fact, I'd even take money from a conservative Republican (though I know we're getting far afield of the prog ad project's aims). The truth is, if I can't stand the pressure of a Karen Minnis ad on my own blog, I don't know that I'm worth a damn as a blogger. I'd personally LOVE to see Minnis advertise on Hog--it would give me far more opportunities to discuss her wretched public policy.

  • (Show?)

    Thanks, Jeff.

    Glad to see my standards are higher than yours. :)

    OK, maybe not. Karen Minnis, if you're listening (oh wait, it's just you - Chuck Deister), then yeah, we'll take your ad. We'll also open up a thread to discuss the ad.

  • (Show?)

    I have famously low standards. I regard it as an asset, but it's a controversial point.

  • (Show?)

    By accident I clicked on one of "Blue Oregon's" advertisers at the top a couple of days ago...the Church of Scientology. How far can we s-t-r-e-t-c-h the word "progressive"?

  • (Show?)

    By accident I clicked on one of "Blue Oregon's" advertisers at the top a couple of days ago...the Church of Scientology. How far can we s-t-r-e-t-c-h the word "progressive"?

    Publishing these web sites isn't exactly cheap. Very few of these web sites, even when they are highly successful, break even on basic operating costs for hosting and bandwidth, much less recoup labor costs for the time that it takes to design the site, develop the backend technology, administer the site, etc.

    As someone who has developed political content-driven web sites without profit, essentially for no real purpose other than to "help get the word out" (ProgressiveTrail.org, SenateDemocrats.net), I find it highly ungracious when readers who use the site at no cost, kick sand at content-provides like Kari simply because they don't like one of the advertisers. Kari deserves thanks for developing, hosting, and providing Blue Oregon as a free service, not criticism because you don't like one advertiser or another.

    Besides, sites that use Google Adsense to push ads have very little control over who advertises. You can block the url's for advertisers on an ad hoc basis, but usually only after the ads have been posted at least once.

  • (Show?)

    Frank -- it's important to differentiate between the Google Ads up top and the BlogAds at left.

    The Google Ads are fully automated and are placed there by keyword match. As we've seen again and again, the ads are often "contextual" but "incorrect". We talk about George Bush a lot here, which is why you often see "Buy Love-Dubya T-Shirts!" Contextual, but wrong.

    Now, if you see an advertiser that you especially don't like, click their ad everytime you see it. That moves a nickel from them to us.

connect with blueoregon