Sponsoring BlueOregon

The purpose of sponsorship advertising on BlueOregon is to connect our audience of progressive, motivated Oregonians to campaigns, companies, and causes that matter to them. In addition, it helps us defray some of our expenses.

We use BlogAds.com, which makes advertising easy, fast, and self-serve. Start your BlueOregon ad buy - with regular ads, mini ads, and classified ads. You can even get guaranteed top placement with the premium ad slot.

A better idea: Extend your reach beyond BlueOregon. The Oregon Progressives Ad Network includes over a dozen blogs with audiences of progressive Oregonians. Start your network-wide ad purchase and get ad rates.

How easy is BlogAds? One BlueOregon advertiser had this to say: "I'm really impressed with how easy it was even for a computer idiot like myself to use Blogads.com."

Your questions, answered fast:

• Traffic: Your ad will be seen about 40,000 times a week by opinion leaders, activists, elected officials, and media.
• Basic ad rates are $50/wk for standard ads, $25/wk for mini ads and classifieds.
• Any discounts? Yeah, buy four weeks (28 days) and get the rest of the month free. Or, get three months for the price of two and a half.
• What you need: An image, some text, and a link. (Yes, we can help with creative - if your buy is for at least a month.)

What about your weekly email?

In addition to advertising on the site, BlueOregon also distributes a weekly email to over 1000 subscribers - with headlines from BlueOregon. That email, which is delivered on Thursday mornings, includes a single sponsorship. Learn more about sponsoring the weekly email here.

How many times will my ad be displayed?

At this time, we're averaging about 40,000 per week - though our traffic is climbing each month. Your ad will appear on every page of BlueOregon.com. Here's live, up-to-the-moment stats for the last 31 days:

For campaigns, causes, and companies that appeal to progressive Oregonians, BlueOregon is an excellent advertising value.

What kind of people will see my ad on BlueOregon?

Readers of BlueOregon are a unique bunch. For starters, nearly 90% are in Oregon and 84% vote in every single election. They're an activist bunch: 77% have given money to a campaign, 73% have volunteered, and 8% have run for office (6% have won!). Reporters find their way here, with 14% of our audience. They're educated (80% have a college degree or better) and they've got money to burn (53% earn over $60k/year). Age is a state of mind, but 54% are between age 35 and 65. And most interesting? 41% say they ideologically "middle of the road" (51% more-or-less liberal) and 52% claim to be swing voters (and 39% mostly vote Democrat). Get more details from our BlueOregon readership survey.

I'm sold - how do I advertise on BlueOregon?

Start your BlueOregon ad buy - with regular ads, mini ads, and classified ads. You can even get guaranteed top placement with the premium ad slot.

If you need help with production, contact Kari Chisholm at Mandate Media.

How are the ads displayed and how much do they cost?

There are two ad placements. Our Premium Sponsor spot is limited to one at any given time. It occupies the top spot on the left sidebar. Our regular BlueOregon Sponsor ads will appear below the premium spot.

There are three ad types for the regular sponsor ads: standard ads (150x200 image, 300 text chars); mini ads (150x100 image, 100 text chars) and classifieds (no image, 500 text chars).

The Premium Sponsor ad is $100/week. BlueOregon Sponsors are $50/week for standard ads, and $25/week for mini ads and classifieds. There is a small bonus for buying a full month (since most months are longer than four weeks). Finally, a three month ad-buy is only 2.5 times the full-month rate.

These ad rates are guaranteed for ads purchased through December 31, 2006. We re-evaluate our ad rates quarterly, though we won't raise rates on ads already in the queue.

Who gets the money? Is BlueOregon a nonprofit?

For legal and accounting purposes, BlueOregon is published by Mandate Media, Inc., an internet strategy firm for people changing the world. After expenses, however, net revenues are used to provide small tokens of appreciation for our volunteer writers. BlueOregon won't make anyone rich, and its mission is to advance progressive commentary and help provide a gathering place for the grassroots progressive community in Oregon.