Here's the latest look at the money chase for the Attorney General race.
Last month, Greg Macpherson led John Kroger by $193k. This month, his lead is down to $124k - on the strength of a stunning one-day total for Kroger on March 31 of $61,149 ($25k from OEA.)
Last month, Macpherson's daily pace (over 90 days) was $1832/day, while Kroger's was $1999/day. This month, Macpherson's daily pace is up slightly to $2081/day, and Kroger's jumped up to $3074/day.
Here's the box scores and the charts:
|2007 starting balance||$0||$125,501|
|daily pace (last 90)||$3,074||$2,081|
|daily pace (last 30)||$4,121||$1,980|
Technical notes on the jump...
We retrieved this data from ORESTAR on April 1, 2008. Because campaigns can choose to delay their reporting up to 30 days, some recent data isn't available yet. The "daily pace" is based on the last 30 or 90 days for which we do have data. Our chart starts in July 2007 because most campaigns didn't raise money during the legislative session. The "average contribution" is based on actual cash contributions since January 1, 2007 - while the "current total" includes in-kind contributions, sold items, interest income, and the starting balance. Also, some campaigns lump together under-$100 contributions into a single line item - so the number of contributions may be slightly understated and the average contribution slightly overstated. In order to measure campaign strength, these numbers include the initial cash-on-hand on January 1, 2007 plus all funds raised since then.
Why not look at cash-on-hand? Because it doesn't lend itself to an apples-to-apples view. The goal is to provide a snapshot view that compares the financial strength of the statewide campaigns and legislative caucuses. Does a low cash-on-hand mean that a campaign is failing to raise money? Or does it mean that they're spending money on big-ticket items like polling, direct mail, and television? We assume that campaigns spend money in whatever way they think is most strategically smart. So, looking at the total funds raised since January 1, 2007 (plus the opening balance that day) is the best snapshot of overall financial strength.