Another strong issue-based ad from Jeff Merkley

Kari Chisholm FacebookTwitterWebsite

While the media whines about the lack of substantive issue-based ads, Jeff Merkley has released another substantive issue-based ad.

More info here. And if you want to make sure to see this ad (and other substantive issue-based ads just like it), be sure to join the thousands of grassroots donors that are making the difference in Merkley's campaign.

[Full disclosure: My firm built Merkley's website, but I speak only for myself.]

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    two words conspicuously absent in that ad:

    Gordon Smith.

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    Interesting note, TJ.

    Do you think that every ad should include an explicit attack on Smith? Or does a generalized indictment of Washington D.C. get the job done?

  • Rick Attig (unverified)
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    Kari, I didn't write the editorial that you've been consistently portraying as "whining," but I was in on the discussion before it was produced. The point of it was to urge the campaigns in the Senate to move beyond their air war and get down to campaigning more directly about Oregon issues. Virtually every one of their ads, including the Merkley ad you proudly post above, could be produced and run virtually without change in any state, in any congressional race, in this country. I'm used to seeing the newspaper regularly pounded on this and other blogs for all of our misdeeds and supposed bias and hidden agendas, and that's just life in the mainstream for ya. But this is the thanks we get for simply trying to prod the candidates to talk more directly to Oregonians about Oregon issues?

  • Chuckling (unverified)
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    Kari, as much as I don't think much of the O, you've been slammed hard on exactly the basis you should be. You don't have a clue what makes a "strong issue-based" ad, since you seem to think this generic pap, complete with the absence of any criticism of DSCC/DLC Democrats campaign operatives like you actually support who give away billions in subsidies and tax breaks to major agricultural corporate interests (just for instance).

  • Brian Flinchbaugh (unverified)
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    Though I'm based in Pennsylvania, I'm pulling for Jeff Merkley to upset Gordon Smith and expand Democratic control in the Senate!

    Blue Horizon Daily

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    Hey Rick --

    Thanks for joining in the conversation. I wish more folks at the Oregonian would do the same.

    My point is that the O's editorial painted both Merkley and Smith with the same brush -- arguing that both candidates are engaged in silliness.

    To wit:

    Voters would benefit from hearing [Merkley] explain clearly why they would be better off by sending him to the Senate and sending Gordon Smith home to Pendleton.

    As I see it, that's exactly what Merkley's ads have done thus far.

    Here's the entire transcripts of the two most recent ads (and the only two with major media buys behind 'em.):

    Call it They call it free trade. The problem is there's nothing free about it. And oregon has paid a very heavy price, with nearly 70,000 jobs shipped overseas. Families with no savings, no health care and no security. How could washington allow American jobs to become one of our country's biggest exports? I’m Jeff Merkley. And I approve this message because Washington is just broken and it's time to set things right.
    Tax and Trade Tax cuts. They ought to go to middle class families. Instead, Washington has been giving tax breaks to corporations that ship our jobs overseas. Imagine... spending your tax dollars to export Oregon jobs and subsidize companies building factories in China and Mexico. The special interests and Washington lobbyists just have way too much power. I’m Jeff Merkley. And I approve this message because you deserve a Senator who puts Oregon families and jobs first.

    Now, if you're arguing that the complaint about a lack of "Oregon issues" was a phrase where the emphasis should be on "Oregon" rather than on "issues", well, ok... sure. But they're running for the U.S. Senate, not County Commissioner. National issues matter.

    And besides, from where the O's editorialists sit on SW Broadway with nice well-paid jobs (where even the layoffs come with a two-year salary and health benefits), these issues may seem unimportant or academic -- but I assure you, free trade and its impact on Oregon jobs is very important to Oregonians.

    Last thought: You say you want the campaigns "to move beyond their air war and get down to campaigning more directly about Oregon issues."

    Other than the air war, campaigns are made of candidate appearances and field organizing (and the fundraising to support all of it.)

    How much coverage has the Oregonian given to Jeff Merkley's 100-town tour around the state? He's visited 93 towns in less than three months.

    And Gordon Smith? Well, he managed to hit his regular coffee shop last week - and the Wallowa County GOP HQ. Woohoo.

    The complaints in the O's editorial are valid. But only for Gordon Smith. Not Jeff Merkley.

    <hr/>

    Again, thanks for dropping by. Don't take the criticism personally. I know I don't. Instead, take it as an invitation to come around more often and explain your thinking. After all, your most dedicated readers are the folks hanging around the blogs.

  • Rick Attig (unverified)
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    Kari, no offense taken. And yes, even I can see a distinction between Merkley's free-trade ad and Smith's "Credenza!" piece, and given a choice, I'll take the former over the latter. But as glad as I am to see Merkley boldly informing Oregonians that he's for the middle class and that he wants to put Oregon families first, I'm still waiting to hear the differences between he and Smith on forest policy, fire salvage, salmon and fishing quotas, Oregon wilderness and a myriad of other federal/Oregon issues that go a ways beyond the duties of my county commissioner ...

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    To answer your question Kari, no I don't think it's necessary in every ad for every politician. I think it's probably the right move for Merkley to name Smith though, and since you printed the text of the other commercial, he's not mentioned in either one.

    Smith is attacking Merkley pointedly, by name, using his picture and everything.

    The problem with running against Washington is that it never loses, and when you win you join it. Merkley's running to take down an incumbent, and maybe they've made the calculation that they can't get at Smith directly, but I think he needs to frame the race vividly as one between Gordo and Merkley.

    I'm happy to entertain input on why it's better not to mention him...

  • rural resident (unverified)
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    Wow -- I'm bowled over by Merkley's political courage. General attacks on "big corporations." Tax cuts for the "middle class." Being against losing jobs. I'll bet nobody else advocates anything like that.

    What exactly does Merkley plan to DO about these things? We can increase corporate taxes (not the worst idea in the world). But they'll pass along price increases and/or lay off employees because of the extra cost. How does he view those types of trade-offs?

    He can back Obama's tax plan that increases marginal tax rates for "the rich" (over $150K? $250K?) by 3% (from 36% to 39%, as per his interview this evening) to give a $5000 cut to "95%" of "middle class" taxpayers. Aside from the fact that the math doesn't work very well (tax rates on "the rich" would have to go to about 60% to pay for such a thing), does Merkley have other SPECIFIC thoughts about how we should tweak the Internal Revenue Code? We're $10 trillion in debt and sinking fast. As wonderful as it is to promise almost everyone a big tax cut, I'm not sure it's the most fiscally responsible thing to do right now. (I think the Dems ought to try to end the war quickly by giving people the option of a 10-15% income tax surcharge to pay for the war if it's worth continuing. I'm guessing that the public pressure to decide to get out would be intense. Even most Republicans don't believe enough in this little military misadventure to be willing to pony up the dough to pay for it.)

    Keeping jobs at home is a great idea too. Does Merkley advocate for punitive tariffs? The elimination of tax deductions for wages paid to people working outside the country? The elimination of legal protections for corporations based offshore, or transferring a large part of their production to less-developed countries with very low wages? And what about the costs of doing each of these things? That's what economics is all about, and our leaders (not only Merkley) don't seem to exhibit much understanding of it.

    It's easy to toss out platitudes and declare that you're for giving almost everybody something for nothing. Unfortunately, in the real world, solutions aren't quite so simple. I understand that this a political campaign, and the goal is to win. However, the O is right (how it pains me to say that!) about wanting at least the broad outline, even the germ, of a specific solution to some of these problems so that we can see what the candidates problem solving skills look like.

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    I'm still waiting to hear the differences between he and Smith on forest policy, fire salvage, salmon and fishing quotas, Oregon wilderness and a myriad of other federal/Oregon issues that go a ways beyond the duties of my county commissioner ...

    That's all fine and good. And I'm not suggesting that any of those are unimportant issues. But where do any of them rate in terms of what the voters of Oregon want to hear from Merkley and Smith?

    And are TV ads really an ideal, much less proper, forum for discussing those issues sans any compelling evidence that the voters feel that doing so is important? At how many thousands of dollars per minute of air time?

    Ya know... some of us Oregonians are already very concerned about the insanely high $$$ amounts associated with running a major campaign and how much less beholden the victor is to the average voter the more that those costs spiral upward. I can't imagine how much more expensive it'd be if the candidates had to run TV ads covering the issues you mentioned as well as the "myriad" of other issues you alluded to. Espcially when there doesn't seem to be a lot of voter demand to see all the minutia covered in TV ads.

    Look, there are at least three debates that Smith has grudgingly agreed to debate Merkley in. How about finding someone who will be asking questions in one of those debates and get them to ask both candidates about forest policy and wilderness and salmon quotas and some of the other stuff?

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    Smith is attacking Merkley pointedly, by name, using his picture and everything.

    How'd that work for him against Wyden?

    I understand what you're saying and there's merit to it. But history has shown that Oregonians reach a point where we get fed up with that kind of tactic. Seems to me that Merkley is deliberately playing to those sensibilities with these two ads.

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    Rural Resident wrote... However, the O is right (how it pains me to say that!) about wanting at least the broad outline, even the germ, of a specific solution to some of these problems so that we can see what the candidates problem solving skills look like.

    Wait just a minute.

    The outline, even the germ, of Merkley's specific policy proposals can be found right here.

    Here's the specifics (in detail) on trade and job creation.

    You can find Gordon Smith's issues page here.

    One word that you WON'T find anywhere (anywhere!) on Gordon's issues section is "jobs". Nothing. Nada. Zip.

    The closest that Gordon comes to actually talking about creating jobs is this: " Gordon Smith never hesitates to fight for Oregon’s farmers, fisherman, and ranchers." I'm pretty sure he means all the fishermen, natch, not just the one.

    Oh, and this: "As a tech leader in the Senate he is driving policies that will expand Oregon’s hi-tech industry. Top priorities are making the R&D Tax Credit permanent, expanding H-1B visa caps, and training the next generation of tech workers."

    H-1B visa caps. Nice. Creating jobs for foreigners. At least they'll be paying taxes in Oregon, I guess.

  • RW (unverified)
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    Cannot find a perfect home thread for this - make 'em talk substantively about energy technologies now offered anywhere but here in America. Press them to fund LA time to research existing technologies.

    http://www.businessweek.com/magazine/content/08_37/b4099060491065.htm?chan=rss_topStories_ssi_5

    There exists NOW, made by an American motor company, a clean diesel vehicle soon to be sold in Europe, will not be offered here for the most STUPID reasons, reasons that could be changed were there political will and education. Not a perfect solution, but better than anything else currently in the offing.

    A friend of mine is obsessed by vegetable-oil vehicles. He owns one. It runs imperfectly, he is tinkering it. That is in Portland.

    As to other points above, I remember when the tech industry utterly collapsed. One issue, frankly, was the obscene payscales expected by American-born workers. My friends were refusing perfectly fair and still-strong payscales as the industry was correcting; as a result, their foreign-born competition continued working, never lost their jobs, stayed at their less-than-stellar-level payscales and work to this day. Nationals lost their homes and stability, spent their retirements to survive, flooded aggressively into other markets. It troubles me that the markets never really corrected back towards employing those who are local, committed to their home nation, and needing a paying job in their area of expertise.

    And the lie about lack of qualified workers is a major prop used by Microsoft and company to lobby for increased HB numbers, migration of skilled positions to overseas technocratic sweatshops, etc. I have direct knowledge of who staffs them, how that works, via friends and associates. I do not believe that corporate cant about lack of qualified workers -- I know way too many veteran, high-tech nationals who continue to have trouble staying employed. I know too many savvy managers unable to get better than project and intermittent consult work. I know too many folks who plan to return to their home countries viewing America as a good professional stopping-off place for the nonce. I sound like a freakin' xenophobe. I hate what these economics are doing to my "good politics": I don't get to be straight up idealistically PC anymore.

  • rural resident (unverified)
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    Kari .... I've looked at Merkley's web page. For the most part, he talks in generalities there, too. There are a few specifics (extending the Child and Dependent Care Credit for both kids and senior dependents is fine, at least that's something one can discuss -- even though I don't think it's all that controversial).

    He also talks about "changes to current laws" regarding the credits for college expenses. I assume he's talking about the Hope and Lifetime Learning Credits, though he doesn't mention them. He gets a little out into left field when he suggests allowing people credits in the current year for money they haven't spent yet. However, I understand that he's not a tax person, and his understanding of this area is limited at best.

    However, when he starts talking about supporting Obama's proposals, his lack of understanding of tax policy and law begins to show. Obama's proposals, which keep shifting, still don't add up. Somewhere, either we're going to need to soak the rich a lot more or increase the deficit.

    His trade and job creation proposals are either vague or unattainable. We're not going to repeal NAFTA, and we're certainly not going to get Mexico, India, or China to upgrade their environmental standards or pay levels to match ours. He might as well stand on the Senate floor and bay at the moon for all the chance he has of making those things happen. Yes, we can repeal some oil tax breaks (the oil companies will respond by raising gas prices, but extreme environmentalists love this anyway) and cut subsidies for offshoring jobs. I already talked about that above. I didn't say he didn't have ANY good ideas. He just hasn't put forth enough specific ones.

    As for Smith, I agree that he either doesn't have any ideas or he has ones that are wrong. If he had anything else, we'd have seen it by now. He's been in the Senate for 12 years. We know what he is, and that isn't much.

    As unfair as it may seem, however, Merkley is the challenger and that ball is in his court when it comes to proposing "change." If he's really the "change candidate," he'll be up to it. So far, most of what I've seen has consisted of generalities, obvious proposals, and pandering. I know I'm not going to vote for Smith. But before I fill in that arrow for Merkley, I need to see more. Judging by the recent polls, so do a lot of other people!

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    If Merkley goes for ads that mention Gordon Smith by name, they should call him Republican Gordon Smith. I.e. they should go after his efforts to distance himself from his party affiliation.

  • nsr (unverified)
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    Just saw the new NRSCC ad. Merkley's stuffing his face and making jokes about confusing Georgia the country with the state. This is what happens when you don't fight back. Merkley's been letting Smith question his integrity for weeks, calling him a hypocrite and running that phony furniture issue into the ground. Meek little banners on websites aren't going to cut it. If Merkley can't respond like someone who's being gratuitously insulted, what's that say about his ability to fight for us when he gets to Washington? Wyden's bad enough, selling out seniors on the prescription drug bill, letting the oil companies bleed us dry, voicing occasional protests against the war instead of making it a god damn issue. We don't need another weenie in Washington. I wish Novick had won.

  • AntiSpin (unverified)
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    I agree. I've been extremely active in Democratic party campaigns for 40 years, but for various reasons have had to sit the campaigns out this year. So, from the uninvolved viewer's position (like that of the average voter) Merkley's campaign is the most inept I've ever seen. Smith's beating the stuffin' out of him, and I too wish Novick had won, 'cause then we'd have a real fighter going after Smith, and if he won, a real fighter going after our issues in Washington.

    Someone please light a fire under Merkley's butt, or we're going down in flames for another six years.

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    Smith's beating the stuffin' out of him

    Seems to me that if Smith were in fact beating the stuffing out of Merkley then his approval ratings should have gone up rather than down. But that's not what the latest numbers show, is it?

    Unless my math skills are worse than I think, Smith's loss to Wyden falls into the fairly recent portion of the last 40 years of Dem party campaigns here in Oregon.

    How much good did Smith's viscious attacks on Wyden do him?

    How much good did Wyden's tit-for-tat reaction do him before he changed strategy and stopped trying to fight fire with fire viz Smith?

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