Kitzhaber's First TV spot Hits the Air

Jeff Alworth

John Kitzhaber's first TV spot hit the air this weekend--and it's slightly different than the average campaign ad.

Although you see the candidate's name on the screen, you don't hear it mentioned in the voice-over. The ad highlights Kitzhaber's long record of public service and background as an emergency room doctor. It's a positive ad and a hopeful one. Not only doesn't it mention Kitzhaber by name, it doesn't mention rivals, either. Or, for that matter, the office he's running for.

Another fascinating inclusion is this comment: "And if you're not always successful, you're always in there trying." We are clearly in the post-Bush era when politicians are not only willing to admit they've learned from their experience, but putting it in advertisements.

Your thoughts?

Comments

  • (Show?)

    Jeff,

    Are you saying that politicians and/or candidates are now only willing to admit they were wrong and learned from an experience because of Bush?

  • (Show?)

    I wouldn't presume to know Kitzhaber's motivation, but after eight years of Bush failing to even acknowledge mistakes, politicians now appear to consider talking about lessons learned. That seems like real progress.

  • (Show?)

    kitzhaber has no motivation he will just like kulongoski another union backed liberal who could care less about anyone in the private sector who is unemployed and struggling and aint a state worker getting a pers pension.

    • (Show?)

      You are right. We liberals don't care about the private sector at all. We all want you to live in a commune and sing kumbaya and hate on whitey.

    • (Show?)

      It's a pretty big leap to conclude that all state workers will get a PERS pension.

      As for Kitzhaber, that's right, he hasn't just spent a lot of years trying to get a sane health insurance system put into place.

  • (Show?)

    I kind of like the "He's not running for office, he's running for Oregon" slogan. People are so distrusting of politicians / people in government right now (see Vantress, Matthew Scott), that that's probably a message that will resonate well.

  • (Show?)

    I usually don't like the ads that avoid saying "vote for candidate x." It often seems gimmicky, poorly conducted word poll testing. (For example, see Scott Brunn's awful "Then Scott Bruun" ad, in which they just remove the words "vote for." http://vimeo.com/11096640)

    But this ad does something different. In thirty seconds, Kitz reintroduces himself, and writes the narrative to connect his past as governor in the 90's to the present. I don't think I can explain it really. It just works.

  • (Show?)

    We need more Democrats in Oregon!

  • (Show?)

    No mention of the music, it's Copland no?

    http://www.youtube.com/watch?v=XiLTwtuBi-o&feature=related

  • (Show?)

    Yeah, he presided over the big boom--and then immediately after he left, the whole thing went BOOM. Remember 2003?

    Not that I blame him, but under this theory of success, Ronald Reagan was our greatest President.

    • (Show?)

      Huh?

      Maybe I'm being a bit slow here, but Reaganomics failed and it wasn't until midway through Clinton's second term did the economy imporve. So I am not clear on how there is any correlation, snarky or otherwise, which makes your assertion analogous to the one which undergirds the claims in the ad.

  • (Show?)

    I can understand this ad. I did good things in the 90s so elect me again because I'm ready to do to more good things. Very simple.

    It comes off like a preview for some project of American Experience though. Hope I hear from the actual candidate in the next one.

  • (Show?)

    Finally connected through Facebook!

    Sorry, I voted for Kitz in the 90's, but have moved on. He has few new ideas and frankly would not take Oregon in a very good direction.

    • (Show?)

      Kurt,

      So you're voting for Bradbury, too, you radical rascal! Good on you!

    • (Show?)

      Isn't "new ideas" a tired political mantra from the 90s? Honestly, with as much time and energy that go into coming up with ideas, do we really believe that anyone has "new" ones? And if so, that they're any good?

  • (Show?)

    Kitzhaber has no plan to put people back to work. He mentions federal weatherization and health care already in progress. He is funder by timber interests who want to log spotted owl habitat, the courts already ruled illegal, and would raise taxes. Bradbury has great plans for job growth and sustainable economy. Sorry, John, been there, done that. I want to go to college, not work for the minimum wage. Bill Bradbury will get me there.

Video

connect with blueoregon