OR-SEN: Merkley first on TV in Senate race

Kari Chisholm FacebookTwitterWebsite

Senator Jeff Merkley didn't waste any time after the primary election. He's already up on broadcast TV with his first TV spot of the cycle.

As the O's Jeff Mapes notes, campaigns in Oregon (and elsewhere) have adjusted their strategy to going up earlier, rather than saving it all for after Labor Day.

While candidates in Oregon once typically saved their campaign money for an ad push in the fall, it's becoming more common in recent years for candidates who have the money to begin soon after the primary.

What do you think of the strategy and the ad? Discuss.

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