The Washington Post's Chris Cillizza reports that the John Edwards campaign is about to roll out a new television advertising campaign... but only in Eugene, Oregon.
The former Democratic senator's campaign confirmed the ad buy, which will hit airwaves in Eugene today and run through the weekend, but campaign aides would offer no comment on why they chose to run ads in the state. "We don't want our opponents to know why we are going up in Oregon," said Edwards consultant Joe Trippi.
The campaign said the ads in Eugene will closely resemble the "We the People" commercials Edwards has been running in Iowa and on national cable stations. That ad calls on Congress to keep the pressure on the White House when it comes to tying funding for the war to firm deadlines for withdrawal.
If you're in Eugene, and you see the ad, comment here - and let us know what sort of ad it is.
Why would John Edwards run TV ads in Eugene?
Our guess is that Edwards is making a targeted strike in an area that is likely to be quite receptive to his strong anti-war message. The ad buy also has the added benefit of keeping his opponents' guessing about his strategy -- always a plus in the three-dimensional chess match that is presidential primary politics.
What do you think? What's the strategy? Discuss.