Oregonian demands issue-based ads (good thing Jeff Merkley already delivered.)

Kari Chisholm FacebookTwitterWebsite

HarrisIn the film L.A. Story, Steve Martin's character gets fired from his TV weatherman job for pre-taping a weather report in Los Angeles. (He predicts sunshine, it rains, etc.)

In similar fashion, it seems that the editorial board at the Oregonian took last week off.

How else to explain the Sunday editorial that complained about the lack of substantive campaign ads from Jeff Merkley (and Gordon Smith) - while ignoring the release of Merkley's first substantial ad buy last week... entirely on the very important and substantive topic of trade.

Maybe the Oregonian took the entire week off after Labor Day. Maybe they were too focused on watching the Republican Convention. Maybe they just aren't in the target audience for Merkley's ad. Maybe they've just been distracted by Gordon Smith's amazing hair. I don't know.

Here at BlueOregon, we posted the new spot last Tuesday. Here it is again.

After five days of that ad being on the air, the Oregonian editorialized:

At the same time, Merkley hasn't been able to do much more than tour the state and allow surrogates to air attack ads since winning a vigorous primary campaign against challenger Steve Novick. Voters would benefit from hearing him explain clearly why they would be better off by sending him to the Senate and sending Gordon Smith home to Pendleton.

And in the intro to the online edition of the editorial, the O went even further:

If you have the time, and the stomach, watch the above ad above and the five others below and decide for yourself whether they tell you much of anything about how Republican U.S. Sen. Gordon Smith and his Democratic opponent, Jeff Merkley, are prepared to address the issues of Oregon.

Oops.

Either they're not paying attention, or that editorial was written at least five days early.

Even more to the point, the online version included a bunch of YouTube videos to bolster their argument. The thing is, the six ads they complain about are actually FOUR ads by Gordon Smith, one from the DSCC's independent-expenditure team, and one web video (not actually a broadcast ad) from the Democratic Party of Oregon.

So, based on the evidence they provide, the Oregonian's real complaint is with Gordon Smith - not Jeff Merkley. And now that they've had a chance (actually, two chances) to see Merkley's substantive issue-based ad here at BlueOregon, maybe they'll amend that editorial.

I'm not holding my breath.

[Full disclosure: My firm built Jeff Merkey's website. I don't have anything to do with the TV ads, and I speak only for myself.]

  • Great Ad (unverified)
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    Great. Oregon is a significant exporting state. And Merkley is against free trade. So I guess we will see if Oregonians are as economically illiterate as Merkley.

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    Oh fun! A Smith staffer!

    Yes, I agree -- there's a fantastic debate to be had about trade policy and its impact on Oregon families.

    That's a debate that Jeff Merkley would love to have with Gordon Smith, to be sure.

    But Gordon seems to be obsessed with furniture lately. And doing everything he can to avoid actual voters.

  • Rollie (unverified)
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    The Oregonian isn't alone in decrying the negative campaign ads from BOTH sides. Here's the Statesman-Journal's edit:

    Dear Sen. Gordon Smith and Rep. Jeff Merkley: We're tempted to send you both to time-out, as your campaigns have been acting childish. But we'll settle for a stern lecture in hopes you'll pay attention. By now, you should have realized that Oregonians were fed up with your campaigns. You're running for the U.S. Senate, one of the most important offices in the world. Yet you're spending your time arguing whether House Speaker Merkley approved too-expensive furnishings at the Oregon Capitol and whether U.S. Sen. Smith is responsible for the U.S. Capitol Visitors Center being over-budget. OK, you've had a smidgen of "I'm a real Oregonian" ads. But where are the ads and other presentations that tell Oregonians what they need to know: Where do you, Republican incumbent Smith, and you, Democratic challenger Merkley, stand on the economy? On real health-care reform? Immigration? The Iraq war? Energy?

    [Editor's note: Don't cut and paste (and steal) entire copyrighted articles. Instead, excerpt and link. Here's the link to the full editorial above.]

  • RW (unverified)
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    I am imposing a moratorium on ANY regular BO poster even mumbling the phrase, "Rearranging the deck furniture" for the rest of this campaign season. You hear me? I heard it no less than three times in three weeks here, and until the furniture ad dies and before we get some serious WWF debate action going, I know personally that at least one of youse is gonna say it again in a lazy moment.

    Don't DO it. Even if yer bein' funny about the furniture scrum still circling the drain in the form of 17th generation ads as of last week. Gimme something new!

    Heh.

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    Exporting jobs isn't something that Oregonians want to be known for.

    It's nice to know that a Smith staffer equates wanting to keep jobs here in America with being economically illiterate.

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    Rollie: I know you're just quoting the SSJ, but since you seem to suggest that you agree with them...

    Please provide a link to any negative ad that Jeff Merkley has run in this general election campaign. Because I suspect you (and the SSJ) are confusing someone else's ads with Merkley's ads.

    It's Jeff Merkley that's talking about issues while Gordon Smith yammers on and on about furniture.

  • Eric Parker (unverified)
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    I am glad to see that some of the ads for Merkley now have him telling us he approved the ads for him and not by the Dem Committee - not that it is a bad thing the committee is doing, but it is nice to see Jeff now out there telling us in is own voice and not the committee's voice.

  • Bill R. (unverified)
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    The media hates an issue based campaign. They like controversy and horse-race politics. They don't like honest debate and could care less about any responsibility to inform the voters on issues. So the Oregonian is dishonest, along with all the rest of the print and television media.

    Case in point.. the Statesman Journal on Sunday, does an editorial condemning both Smith and Merkel for having content-less campaign ads. Then then Dick Hughes on the next page has a stupid opinion piece, completely about buzz and narrative, about how Sarah Palin has enlivened the election race, with zero information at all about her policy positions. The whole pack of them are dishonest liars.

  • jad (unverified)
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    Kari, you illustrate why we aren't convincing to the average voter.

    First you just plain whine. As in: The Oregonian is just "ignoring" what you want them to pay attention to when in fact it may be they just aren't impressed by the lack of substance in what you claim to be "substantive" ads. I know as a Democrat I haven't been. More on that later.

    Second, you are intellectually dishonest. Merkley may not control the DSCC adds and the DPO ads, but are you really so stupid that you think you can play us for fools? Those ads would not have run if Merkley made it clear privately and publicly he repudiated the DSCC and DPO. Clearly you are just trying to shift the blame because that wouldn't be the case because you don't have any other argument to defend Merkley, a guy who in his election has not shown himself to be anything but a big zero as a leader in this campaign (and it isn't the negative campaigning).

    Third, you are blatantly hypocritical. You refuse to admit that Merkley's history in the primary and this general election campaign is one of negative advertising. Don't think you can quick talk people out of forgetting the campaign against Novick, a fellow Democrat. And again, your DSCC/DPO/Merkley distinction is a red herring. If you want to keep arguing that, just what kind of "independent" Democratic Senator unbeholden to other interests can we expect Merkley to be if he can't control, or more importantly afford to refuse, media from the DSCC and DPO that defines him? Merkley and you know negative advertising works, you're just a typical Rovian political operative out there playing games about how your candidate who is letting our party down in this campaign has "plausible deniability".

    Finally, you may think the "fair trade" ad is about issues, but that only flies with the naive that you are trying to mislead. A substantive issues ad would have Merkley explaining exactly what he is going to fight for to make "fair trade" happen. Most significantly, that includes slamming the corporate wing of the Democratic Party who have led the campaign for "free trade" over "fair trade" since before and including the Clinton administration, but who, not coincidentally, who have paid for his negative advertising so he has "plausible deniability". As someone else has pointed out, Oregon is a state that depends on export and trade. Merkley knows that and in fact is happy to play ball with some of those interests who can help him realize his personal ambitions. He is just pandering in his ads to a certain segment of the electorate with the ads you try to tout, not making a serious substantive argument about fighting for "fair trade" even if it costs Oregonians something to do the right thing. Perhaps we should be even more concerned if he and you actually believe the ads you cite are substantive issue ads. (By the way, Obama currently doesn't have a mention of "fair trade" on his "Issues" webpage.)

    He and you are trying to play the voters with the kind of whining because fundamentally you really don't respect us or our intelligence. I guess we'll have to see how it all plays out, but if we do lose this seat to Smith in this year which should be a Democratic one, it will be Merkley, the DSCC, and those who call the shots in the DPO who bear all of the blame because of their attitudes and behavior.

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    Second, you are intellectually dishonest. Merkley may not control the DSCC adds and the DPO ads, but are you really so stupid that you think you can play us for fools? Those ads would not have run if Merkley made it clear privately and publicly he repudiated the DSCC and DPO.

    LOL..seriously???

    I don't think anyone is going to have to "play" you for a fool..cuz you're doing a fantastic job all by yourself.

    The ads run by the DPO and the DSCC are their own--they make the decisions with absolutely ZERO input from Merkley's campaign. To do otherwise would be illegal. Even if Jeff were to stand up and repudiate the whole thing...it would be meaningless.

    But why should he? They're effective....and they speak to the heart of everything that's wrong with Gordon Smith.

    Smith's negative ads come directly from Smith's campaign. Shall we ask him to repudiate himself?

    LOL

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    I think folks don't understand how the whole independent-expenditure thing works.

    I have good friends that I literally can't talk to -- for months -- about the most important race going on in our lives... because they're on the other side of the wall.

    It's been made exceedingly clear to everyone on the campaign staff, and on the consulting team, that we're to have ZERO contact with anyone affiliated with the IE program.

    So, while the DSCC's IE team may be working to help get Jeff Merkley elected - Merkley, his consultants, and his staff have zero knowledge (much less control) over what's they're doing.

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    One more thing -- I don't have anything against "negative" or "attack" ads per se. I think it's important to draw meaningful and accurate contrasts between candidates - especially when you're trying to convince the voters to fire an incumbent. (I am, of course, opposed to untruthful ads - whether positive or negative.)

    But that's not the question here.

    The question here is - have Jeff Merkley and Gordon Smith been running non-substantive attack ads, focused on silliness rather than important issues that matter to Oregonians?

    For Gordon Smith, the answer is yes.

    For Jeff Merkley, the answer is no.

    And the Oregonian does its readers a disservice to pretend otherwise. There's a difference between the two campaigns and their approach to the race so far.

  • Pat Malach (unverified)
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    Wasn't it Charlie Burr who said that a campaign obsessed with bashing the media is on it's way to a second place trophy.

  • Pat Malach (unverified)
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    I don't know kari.

    in an unsolicited comment, an apolitical friend (apologies to LT) the other day said he's pretty tired of all the attack ads and if he had to vote today wouldn't vote for either of them.

    Ignore that all you want, and belittle the O editorial board, but the smart thing to do would be to drop the smugness and start listening.

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    OK, Pat, but did you tell your friend that none of those attack ads are from Jeff Merkley?

  • Pat Malach (unverified)
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    "OK, Pat, but did you tell your friend that none of those attack ads are from Jeff Merkley?"

    No, I told him that unless there were some dramatic changes in this race I was going to write in Pinky and the Brain.

    Unfortunately the average Joe doesn't have time to study the intricacies of campaign fiance law.

    Cripes, people posting on a political blog don't even understand it.

    And you and I don't have time to walk the streets explaining it to every soul we meet.

    Maybe Merkley's money would be best spent on an ad where he's speaking simply and directly into the camera explaining that he has absolutely no control over those groups and would prefer to run a more positive campaign.

    That certainly would be unorthodox.

    All I'm saying in is it's not just the "media elite" that have taken notice. I don't think they're too off base from where the general public is.

    It may be worthwhile for the powers that be to take notice and try to come up with something new. Ya know, to CHANGE things.

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    Yes, the Oregonian and Statesman-Journal are right to point out that the candidate ads to date are not dealing with the big issues before us. That's because Republicans cannot run on big issues and do not want them discussed. They want small issues, like furniture for the Capitol, or values issues, as in Gov. Palin. Let get back to big issues, war, peace, the economy, education, health care, etc.

    The Oregonian has lots of reporters and lots of space in their paper and online to present the positions of the Senate candidates on the big issues. The editorial staff would be better off complaining about the news staff than about candidate ads. Let me further suggest that the Oregonian editorial staff can take one big campaign issue at time as the topic for an editorial.

    This post seems like a petty complaint, more akin to whining, than a serious critique of the Oregonian. Really, Democrats should agree and encourage issue ads. We win on issues.

    Although trade is a big issue, I, too, find the Merkley ad lacking in substance and would hardly call it an issue ad. It plays into voters' economic angnst, as if we could control, stop, or shut ourselves off from the global economic forces that are at work today. It may be a politically effective ad, but only touches at the seam of an immense issue, and, from my point of view, not in a constructive way.

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    Merkley agreed to have his campaign and message co-opted by Schumer and the DSCC/DPO a long time ago, Kari. You can't run away from their influence now...and as was pointed out, the legal differences between the funding sources are meaningless to the average voter.

    In any case, it's pretty hypocritical to whine about the charge of running frivolous attack ads, when that's exactly the strategy employed by Merkley to win the primary. You reap what you sow. I seem to recall warnings that a traditionalist, by-the-book general election campaign would have difficulty against an incumbent traditionalist who knows the book so much better.

  • genop (unverified)
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    Elect a leader to replace a follower. Vote Merkley and replace a clot in the artery of change. Now how difficult was that. C'mon we can employ snappy one-liners that are substantive. Can't we?

  • genop (unverified)
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    Why pray for a transplant, vote Merkley who already has a fully functional spine.

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    I'd love to see an ad from a bunch of state legislators making the case for the Capitol upgrades, comparing the working conditions of our dedicated state legislators to their U.S. counterparts, and asking why Republican Gordon Smith does not support responsible planning for the future to support the important efforts of our state legislator.

  • LiveRideOR (unverified)
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    1. I understand the distinction between IE and campaigns.

    2. jad has things pretty well laid-out.

    3. Kari is being disingenuous and/or willfully blinded.

    4. The Merkley campaign is trying to do the exact same thing as Smith, except they will never be able to do it as well, and they certainly can't buy this race. I've volunteered for the campaign, and will again. But I'm yet to be truly impressed by the candidate or the operation.

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    Although trade is a big issue, I, too, find the Merkley ad lacking in substance and would hardly call it an issue ad. It plays into voters' economic angnst, as if we could control, stop, or shut ourselves off from the global economic forces that are at work today. It may be a politically effective ad, but only touches at the seam of an immense issue, and, from my point of view, not in a constructive way.

    OK, Dave, you're on. You've got 30 seconds. How would you use it to explain trade? Keep in mind that we're not producing a documentary here, we're trying to move voters toward Jeff Merkley and away from Gordon Smith. So, whaddya got?

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    "OK, Dave, you're on. You've got 30 seconds. How would you use it to explain trade? Keep in mind that we're not producing a documentary here, we're trying to move voters toward Jeff Merkley and away from Gordon Smith. So, whaddya got?"

    Friends, Gordon Smith talks about free trade, but his idea of "free trade" is letting US companies be free to outsource our jobs and then receive tax breaks from your pocket. And when those jobs make it overseas, Gordon Smith is OK if those companies abuse labor and product safety laws that they couldn't get away with here.

    Jeff Merkley knows that the only truly free trade is FAIR trade--fair to American workers, and with standards to keep the things you buy from being produced in sweatshops by slave children.

    "Free trade" only works for Gordon Smith's corporate backers. Fair trade works for all of us.

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    Yeah, TJ, that's pretty good.

    It clocked in at 38 seconds when I read it, but that's a minor detail.

    Compared to Merkley's ad, it includes the stuff about labor and product safety rules (and "slave children") - and hits Gordon Smith directly... but doesn't include the Oregon impact and the broader "Washington is broken" message.

    Seems like a fine script to me -- but I'm wondering if Dave thinks it meets his standard for "substance" and getting at the "immense issue".

    Too often, people who want advertisements to be loaded with info forget that an ad is only 30 seconds -- and isn't supposed to be a educational documentary, but rather to move voters.

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    Thanks K. It was off the cuff; let's see if we can't tighten:

    Gordon Smith's idea of free trade is a company that's free to move your job overseas, while helping themselves to tax breaks that come from your pocket. Then those companies often feel free to put children into sweatshops, or to ignore product common sense safety laws meant to protect you.

    I'm Jeff Merkley, and I say free trade isn't really free unless it's fair--fair to employees, fair to consumers, and fair to the environment. So this November 4th, feel free to trade in your old Senator!...for one who will be fair to you when it comes to your job, your family's safety, and the health of the planet we live on.

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    "common sense product safety laws."

  • Pat Malach (unverified)
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    Maybe the most pertinent part of that editorial was this criticism:

    "Change the names and the grainy, black-and-white images, and most of what you're hearing from the two campaigns for the U.S. Senate could be blaring from televisions in Dubuque, Duluth or Dover.

    I'm not completely opposed to criticizing Smith with TV ads, but for God's sake why not throw a little creativity into it.

    Maybe the best way to prove to people that you are the type of pol who will look past the cookie-cutter traditional methods for new ways to get things done is to actually do that during the campaign. TV is the most high-profile billboard for sending that message.

    Bottom line: In a environment of near-constant stimuli bombardment, all of these ads are instantly tune-outable.

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    In response to Kari: (1) I would not pick "trade" for an issue ad. I think it is an issue on which Democrats are significantly divided, with enough partisan fevor to split the party. Maybe Merkley has polls showing otherwise, but I would counsel caution. Work the other issues: education, other economic issues, health care, energy, global warming and wars. Skip "trade." (2) The fundamental problem with the "trade" issue is that there are increasingly hundreds of millions of people around the globe with skills and educational levels equal to ours that are willing to work for a fraction of what Americans work for. Even were we to succeed in bringing their labor, environmental, and politcal rights standards up to our levels, they would still be willing to work for a lot less. And we should not fool ourselves into thinking we could even make that happen. We are not that powerful. China's economy is forecast to be twice the size of the US economy by 2050, and India will not be far behind. Economy power is shifting away from us. In this emerging world, "fair trade" is not going to keep or bring back jobs. Other approaches are needed, i.e. education, retraining, and safety net programs. The game has changed on us. (3) I could not put this into a one minute ad. I might for a moment want to tell this emerging global economy what I thought of it (probably not, however, in a political ad like Merkley's), but then the adult in me would council caution, saying "Get real, this is the only global economy there is, we have to live in it, it is where the action is, we have to figure out how to make it work for us."

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    That's actually not half bad, TJ. I particularly like the free trade/fair trade treatment.

    However... those looking to criticize could still find a lack of specificity to complain about.

    It's a rock/hard place situation for the candidate, IMO.

  • mp97303 (unverified)
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    Has Merkley had an ad stating why I should vote FOR him yet?

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