It's pretty impressive. The content is good. He is positioning himself as pro-union (but the NBA players union is a special kind of union ... shades of Reagan there). He's got a businessman, an NBA lawyer (paid endorser), and an African American (Billy Hunter) all saying good things about him. You got the picture of kids, flag in the background, and the class red white and blue imagery. Very upbeat.
His "bio" ad, "Change" is also quite good (can anyone identify that picture behind him?) He calls himself a "different kind of Republican" and waxes poetic about his life as the first generation American son of Eastern European immigrants (both educators) who divorced. Chris, so the story goes, persevered and succeeded through hard work, went to Yale, went to the NBA.
I decided to do a bit of naive web browsing. Search on Chris Dudley for Governor and you get to his website-the lead posting is a statement about keeping PE in schools. Another slam dunk for Dudley with middle class Portland parents. The red white and blue color scheme continues on the website.
Kitzhaber doesn't do as well on the web. If you search on "John Kitzhaber" at youtube, the top entry is a paid ad by Bill Bradbury! Bill--take that ad down! The next video that pops up is nine months old. If you select the username--"johnkitzhaber", the featured video has an opening image of Kitzhaber with his eyes shut (it's the second part of his primary acceptance speech). Not great.
Kitzhaber's website is also a bit duller, a mainly blue backgrounds.
Both websites have rotating highlight (jobs, "dream big", and a primary acceptance speech for Dudley; jobs, health, education, environment, and "why I am running" for Kitz that mirror the issue areas on the left). I think Kitz's does a better job here.
I mused on an earlier discussion that Kitzhaber needed to get out front to define Dudley before Dudley defined himself. These recent ads aren't encouraging. I don't know if these are playing on television or are just on the web.